SMK’s monthly Intelligence Labs help marketing and communications professionals keep pace with the digital, platform and AI developments reshaping their work.
Each live online session cuts through the noise, connecting the most important changes across search, social media, content, advertising, analytics and AI.
Rather than simply reporting product updates, Intelligence Labs explain what has changed, why it matters and where teams should focus next.
Paid Media & Performance Labs:
Keep pace with the advertising systems, formats and measurement changes affecting campaign performance.
Sessions examine developments across Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, YouTube and programmatic media, alongside emerging AI advertising environments such as ChatGPT Ads, Perplexity, Google AI Overviews and AI Mode, and Meta AI.
The stream also covers targeting, automated bidding, Advantage+, Performance Max, creative automation, lead generation, attribution, conversion tracking and campaign reporting.
The focus is on helping teams make better investment and optimisation decisions as advertising becomes more automated and new paid opportunities emerge.
