New Meta Ad Restrictions Launch In January

08/12/2024 James Fitzgerald

Starting in January 2025, Meta will enforce new restrictions on lower-funnel conversion tracking, significantly impacting health and wellness businesses that rely on performance marketing to drive sales. Brands selling products like supplements, fitness equipment, or medical ....

TikTok's Record-Breaking Black Friday

03/12/2024 James Fitzgerald

TikTok Shop’s record-breaking Black Friday performance, over $100 million in a single day, showcases the platform’s growing influence on e-commerce, not just in the US but across Western markets. With a unique model blending entertainment and retail, TikTok is poised ....

[NEW STUDY] Influencer Marketing Comes Of Age

01/12/2024 James Fitzgerald

For years, influencer marketing has been synonymous with B2C brands promoting lifestyle products through celebrity endorsements and viral campaigns. However, the game is changing. Influencer marketing is making waves in the B2B world, driven by platforms like LinkedIn. Accor ....

LinkedIn Updates Posting Best Practices

27/11/2024 James Fitzgerald

LinkedIn has shared updated guidance on the types of content that perform well on the platform and those that could be penalised by its feed algorithm. These insights are designed to help users maximise their content’s visibility and engagement while maintaining the platfo ....

TikTok Expands Generative AI Video Tools

24/11/2024 James Fitzgerald

If you’ve ever struggled to keep up with the relentless demand for fresh, engaging video content, you’re not alone. Whether it’s crafting TikTok ads, building out social media campaigns, or experimenting with video formats for other platforms, producing high-quality vi ....

"Google Must Sell Chrome To End Search Monopoly", US Regulators

22/11/2024 James Fitzgerald

The United States Department of Justice (DOJ) is making headlines with its aggressive stance against Google’s alleged monopolistic practices. Central to this fight is a proposal to fundamentally restructure Google’s business operations, including a potential forced sale ....

Facebook Adopts "Views" as Its New Key Metric

20/11/2024 James Fitzgerald

In a major shift, Meta has announced that “Views” will now be the primary focus metric for both Facebook and Instagram, replacing previous metrics like “plays,” “impressions,” and “accounts reached.” This change, initially rolled out on Instagram in August, w ....

Instagram Chief Debunks Sponsored Content Myths

15/11/2024 James Fitzgerald

Instagram CEO Adam Mosseri has taken steps to address long-standing speculation regarding the platform's treatment of sponsored content. In a recent update within his new educational series on Instagram, Mosseri debunked the myth that Instagram penalises posts tagged as s ....

TikTok Rolls Out New AI Video Tools for Marketers

15/11/2024 James Fitzgerald

TikTok is making it easier than ever for brands to jump into video marketing with Symphony Creative Studio, a new AI-powered tool designed to generate TikTok-ready videos in minutes. Now available to all business users, the toolset streamlines video ad production with a f ....

Google Vids Launches Powered By Gemini AI

11/11/2024 James Fitzgerald

Google's new app, Google Vids, is set to transform video content creation for businesses by making high-quality video production as accessible as writing a document or creating a slide deck. Part of the Google Workspace suite and powered by Gemini AI, Google Vids empowers ....

Meta’s 2024 Growth: AI, Video, and the Rise of WhatsApp

10/11/2024 James Fitzgerald

Meta has shared its latest performance update, revealing a modest increase in daily active users across its app ecosystem and a substantial boost in revenue. Daily active users across Facebook, Messenger, WhatsApp, Instagram, and Threads now stand at 3.29 billion, up slightl ....