Facebook Adopts "Views" as Its New Key Metric

20/11/2024 James Fitzgerald

In a major shift, Meta has announced that “Views” will now be the primary focus metric for both Facebook and Instagram, replacing previous metrics like “plays,” “impressions,” and “accounts reached.” This change, initially rolled out on Instagram in August, w ....

Instagram Chief Debunks Sponsored Content Myths

15/11/2024 James Fitzgerald

Instagram CEO Adam Mosseri has taken steps to address long-standing speculation regarding the platform's treatment of sponsored content. In a recent update within his new educational series on Instagram, Mosseri debunked the myth that Instagram penalises posts tagged as s ....

TikTok Rolls Out New AI Video Tools for Marketers

15/11/2024 James Fitzgerald

TikTok is making it easier than ever for brands to jump into video marketing with Symphony Creative Studio, a new AI-powered tool designed to generate TikTok-ready videos in minutes. Now available to all business users, the toolset streamlines video ad production with a f ....

Google Vids Launches Powered By Gemini AI

11/11/2024 James Fitzgerald

Google's new app, Google Vids, is set to transform video content creation for businesses by making high-quality video production as accessible as writing a document or creating a slide deck. Part of the Google Workspace suite and powered by Gemini AI, Google Vids empowers ....

Meta’s 2024 Growth: AI, Video, and the Rise of WhatsApp

10/11/2024 James Fitzgerald

Meta has shared its latest performance update, revealing a modest increase in daily active users across its app ecosystem and a substantial boost in revenue. Daily active users across Facebook, Messenger, WhatsApp, Instagram, and Threads now stand at 3.29 billion, up slightl ....

[New Study] 90% of B2B CMOs Championing Creative

08/11/2024 James Fitzgerald

Historically, B2B advertising has leaned on rational messaging, focusing on product features, benefits, and performance metrics to influence business decision-makers. But with today’s competitive landscape and the rising expectations of B2B audiences, this functional ap ....

Meta Joins AI-Search Arms Race

04/11/2024 James Fitzgerald

In the ever-evolving digital landscape, Meta is making a bold push into the AI-powered search engine space. Meta’s strategic pivot not only marks its intent to lessen its dependence on industry titans like Google and Microsoft but also positions it within a competitive ....

Meta Expands Video GenAI Tools

03/11/2024 James Fitzgerald

At Advertising Week 2024, Meta unveiled a significant expansion of its advertising toolkit, focusing on video-driven engagement and generative AI solutions. With video content now accounting for 60% of user time on Facebook and Instagram, these updates provide a robust pathw ....

ChatGPT's New Search Engine Now Live

01/11/2024 James Fitzgerald

OpenAI’s latest update to ChatGPT introduces integrated web search, marking a significant shift in AI-powered search. Initially available to ChatGPT Plus and Team subscribers, this feature offers real-time answers with clickable sources across categories like news, sports ....

Meta Unveils ‘Movie Gen’: A New Era in AI Video Creation

30/10/2024 James Fitzgerald

Meta’s latest development, “Movie Gen,” marks a fascinating step forward in AI-generated content, promising a new era in video creation, editing, and audio generation. Movie Gen enables users to create videos through simple text prompts, personalising them with their o ....

CEO Social Posts Up 23% on LinkedIn

27/10/2024 James Fitzgerald

LinkedIn has evolved far beyond its origins as a job-seeking platform. Today, it serves as a dynamic space for professional dialogue and thought leadership, with a rising trend of C-suite executives, particularly CEOs, using it to build their public profiles and engage direc ....