LinkedIn Upgrades Campaign Measurement

02/02/2025 James Fitzgerald

LinkedIn has unveiled a new data-driven attribution model, designed to provide advertisers with a more accurate and comprehensive view of how their campaigns influence customer behaviour. Traditional attribution models, particularly last-click attribution, have long been cri ....

Instagram Goes Big On 3-Min Reels

02/02/2025 James Fitzgerald

Instagram has once again shifted its approach to video content. After advising brands and creators to keep Reels under 90 seconds for better engagement, the platform is now actively promoting and recommending Reels up to three minutes long. This change reflects Instagram’s ....

Instagram Moves To Vertical Grid

23/01/2025 James Fitzgerald

Instagram has introduced a major update to its profile grid, replacing the familiar square thumbnails with vertical, rectangular images. This change reflects the growing dominance of vertical content on the platform, particularly Reels, and signals a shift in how users showc ....

Meta's Community Notes Gamechanger

22/01/2025 James Fitzgerald

Meta is in the process of rolling out Community Notes, a new crowdsourced initiative designed to replace third-party fact-checking. Modelled after the system used by X (formerly Twitter), Community Notes will empower users to provide additional context to posts flagged as po ....

Instagram’s 2025 Strategy: Key Opportunities for Marketers and Brands

15/01/2025 James Fitzgerald

Instagram is gearing up for significant changes in 2025, with a strategic focus on creativity, connection, and the integration of AI technology. Adam Mosseri, Head of Instagram, recently outlined the platform’s priorities, signalling opportunities for brands, marketers, an ....

3min YouTube Videos Now Marked As Shorts

13/01/2025 James Fitzgerald

YouTube has officially rolled out its long-anticipated update, allowing all users to create Shorts up to three minutes in length. This marks the final stage of the platform’s plan, first announced in October last year, to expand the maximum length of Shorts clips. By exten ....

Meta’s Unleashing An Army Of AI Bots To Boost Engagement

07/01/2025 James Fitzgerald

Meta is doubling down on artificial intelligence (AI), promising a future where generative AI characters are as much a part of your social media experience as your actual friends and followers. With plans to roll out millions of AI-driven profiles on Facebook and Instagra ....

Instagram Introduces Trial Reels for Creative Testing

13/12/2024 James Fitzgerald

Instagram has introduced Trial Reels, a feature designed to help businesses take the guesswork out of content creation. Imagine testing out a bold campaign idea or showcasing a new product to fresh eyes without worrying about how your current followers will react. That’s e ....

New Meta Ad Restrictions Launch In January

08/12/2024 James Fitzgerald

Starting in January 2025, Meta will enforce new restrictions on lower-funnel conversion tracking, significantly impacting health and wellness businesses that rely on performance marketing to drive sales. Brands selling products like supplements, fitness equipment, or medical ....

TikTok's Record-Breaking Black Friday

03/12/2024 James Fitzgerald

TikTok Shop’s record-breaking Black Friday performance, over $100 million in a single day, showcases the platform’s growing influence on e-commerce, not just in the US but across Western markets. With a unique model blending entertainment and retail, TikTok is poised ....

[NEW STUDY] Influencer Marketing Comes Of Age

01/12/2024 James Fitzgerald

For years, influencer marketing has been synonymous with B2C brands promoting lifestyle products through celebrity endorsements and viral campaigns. However, the game is changing. Influencer marketing is making waves in the B2B world, driven by platforms like LinkedIn. Accor ....