Google Analytics Launches New AI "Generated Insights"
Google has introduced a new feature in Google Analytics 4 (GA4) called Generated Insights, aimed at helping marketers and analysts identify and understand significant changes in their data wi ....
07/04/2025
WhatsApp Boosts Business Messaging
07/04/2025 James Fitzgerald
Meta is expanding its WhatsApp Business capabilities with the introduction of business broadcasts – a paid feature that allows brands to re-engage customers who have previously interacted w ....
Meta Upgrades Instagram Creator Marketplace
07/04/2025 James Fitzgerald
As influencer marketing continues to gain traction, Meta is enhancing its Creator Marketplace and Ads Manager tools to make it easier for brands to find the right creators, repurpose high-performing content, and manage campaigns mor ....
Elon Musk Merges X and xAI
31/03/2025 James Fitzgerald
Elon Musk’s artificial intelligence firm xAI has acquired the social media platform X (formerly Twitter) in an all-stock deal valuing the platform at $33 billion. It is a strategic move that officially fuses two of Musk’s most ....
Meta Upgrades Advantage+ with Smarter "Andromeda" AI
31/03/2025 James Fitzgerald
Meta has kicked off 2025 with a raft of advertising updates, sharpening its AI-powered Advantage+ suite and adding new tools to support full-funnel performance, both online and in-store. ....
ChatGPT Unlocks Visual Content Capabilities for Marketers
31/03/2025 James Fitzgerald
OpenAI’s latest update to ChatGPT marks a pivotal moment for marketing and communications teams. With the introduction of GPT-4o, the platform now delivers native image and photo generation, alongside its well-established text ca ....
US Court Blocks Copyright for AI Work
24/03/2025 James Fitzgerald
The intersection of artificial intelligence and copyright law has become a major talking point, particularly as generative AI tools are being used across industries to create written content, images, music and more. However, a recen ....
Google Boosts YouTube Ad Options
24/03/2025 James Fitzgerald
In a digital landscape dominated by video, YouTube continues to outpace platforms like Instagram and Facebook in both reach and engagement, especially among younger audiences. While TikTok has gained significant traction in short-form content, YouTube stands apart with its u ....
[STUDY] Google Still #1 For Online Reviews
24/03/2025 James Fitzgerald
Fifteen years on from the first edition, BrightLocal’s Local Consumer Review Survey 2025 offers a revealing snapshot of how consumers are finding, interpreting and contributing to online r ....
[NEW REPORT] AI Literacy Tops In-Demand Skills
20/03/2025 James Fitzgerald
As the job market evolves at an unprecedented pace, professionals across various industries must adapt by acquiring new skills that align with emerging trends. LinkedIn has recently unveiled its “Skills on the Rise” report, highlighting ....
[NEW STUDY] Longer Short-Form Videos Dominating
18/03/2025 James Fitzgerald
Video consumption habits are shifting once again, and this time, it is in a direction many marketers might not have expected. Short-form content remains dominant across social platforms, but there is now a clear trend towards slightly longer ....
Google Expands YouTube BrandConnect As Influencer Focus Grows
16/03/2025 James Fitzgerald
Influencer marketing has become a key component of digital advertising, with brands increasingly turning to content creators to drive awareness and engagement. YouTube has been a significant player in this space, though it has historically f ....