X (Twitter) To Sell Dormant Brand Handles
X, formerly Twitter, is launching a new Handles Marketplace that will allow paying subscribers to purchase or claim dormant usernames. For marketers, the move is a double-edged sword. It could help active brands secure cleaner, more consiste ....
10/11/2025
LinkedIn Streamlines B2B Influencer Marketing
10/11/2025 James Fitzgerald
LinkedIn has introduced a more intuitive way for brands to find and promote user-generated content, making its Thought Leader Ads easier to activate and manage through Campaign Manager. The new Partnerships tab simplifies discovery and permi ....
Meta Adds New AI Tools To Supercharge Lead Gen
10/11/2025 James Fitzgerald
Meta is rolling out a wave of updates to its lead generation ad suite, introducing new automation, verification, and CRM integration features designed to help advertisers drive better results with less manual effort. ....
Meta Announces Business AIs For Brand Websites
03/11/2025 James Fitzgerald
Meta is moving further into the AI assistant space with the launch of Business AI, a new sales and customer service agent that brands can embed directly on their websites and across Meta ads. The tool can answer product questions, guide purc ....
LinkedIn Ad Revenue Up 18%
03/11/2025 James Fitzgerald
LinkedIn is sharpening its focus on authentic engagement, video content and AI-driven personalisation, while tightening its defences against spam and manipulative posting tactics. The professional network’s strategy is paying off. User int ....
Meta Uses AI Chats To Refine Ad Targeting
03/11/2025 James Fitzgerald
Meta has announced a major update to how it will personalise content and advertising across Facebook, Instagram, Threads and WhatsApp. Since October, the company has begun notifying users that it will start using people’s interactions wit ....
Google’s Nano Banana AI App Fuels Growth
03/11/2025 James Fitzgerald
Google’s latest AI success story is not a productivity feature or a search upgrade, but a playful image tool with a curious name, Nano Banana. What started as a creative side feature in Google’s Gemini app has quickly turned into a vira ....
ChatGPT Atlas Signals Shift In Brand Visibility
03/11/2025 James Fitzgerald
OpenAI has entered the browser market with ChatGPT Atlas, a new AI-powered browser that integrates ChatGPT directly into the browsing experience. Available now for macOS users, Atlas marks a bold new chapter in the evolution of search, conte ....
Google Ads Redesign
27/10/2025 James Fitzgerald
Google is making notable changes to how ads appear in Search results, as it continues to balance commercial intent with user experience. The platform is rolling out a redesigned format for sponsored content, giving users more transparency a ....
[STUDY] Social Posting Volumes Are Exploding
27/10/2025 James Fitzgerald
Social media posting volumes are exploding, as platforms increasingly reward consistency and frequency over sporadic high-effort content. Across TikTok, Instagram, and LinkedIn, the data is clear: pos ....
[STUDY] How Does ChatGPT & LLM Traffic Convert?
27/10/2025 James Fitzgerald
The past year has seen an explosion in AI-powered search experiences, with ChatGPT emerging as the clear leader among large language models (LLMs) directing traffic to online retailers. But does this traffic convert? Not quite yet. Accordin ....