LinkedIn Video Up 38%
Video content is becoming increasingly important on LinkedIn. Watch time for video posts has increased by 36% year over year, and video creation is now growing at twice the rate of other post formats. In response, LinkedIn has introduced sev ....
12/03/2025
Instagram Chief Explains Video Watch Time Importance
12/03/2025 James Fitzgerald
Instagram's algorithm is constantly evolving, making it essential for marketers to stay ahead of how content is ranked and promoted. With views and watch time now key engagement drivers, many content creators have questioned whether longer v ....
ChatGPT Growing As Website Traffic Source
03/03/2025 James Fitzgerald
Generative AI is fundamentally changing how people search for and engage with online content. While Google remains the dominant force in search, ChatGPT is quickly carving out its own space, particularly among younger audiences and students ....
Meta's New App "Edits" Takes On CapCut
03/03/2025 James Fitzgerald
Meta is making a calculated move into the video editing space with the upcoming launch of Edits, its new standalone app designed to rival ByteDance’s popular CapCut. While the timing coincides with ....
Instagram Mulls Separate Reels App
03/03/2025 James Fitzgerald
Instagram is reportedly considering spinning off Reels into its own standalone app. According to The Information, Instagram head Adam Mosseri recently floated the idea with staff, suggesting that a d ....
Google Upgrades AI-Generated Images For Ads
24/02/2025 James Fitzgerald
Google is rolling out a series of AI-driven updates to its Performance Max campaigns, bringing new capabilities designed to enhance creative assets, improve audience targeting, and optimise ad performance. These updates include: ....
Instagram Launches Testimonials For Partnership Ads
24/02/2025 James Fitzgerald
Instagram is expanding its Partnership Ads feature with a new element: Partnership Testimonials. This update allows brands to showcase creator endorsements in the comments section of sponsored posts, providing a quick and easy way for influe ....
Meta Begins Rolling Out Community Notes
24/02/2025 James Fitzgerald
Meta’s shift from third-party fact-checking to a Community Notes model represents a major change in how misinformation is handled across Facebook, Instagram, and Threads. While this move is positioned as a step toward greater transparency ....
Instagram Chief Explains Stories Rankings
18/02/2025 James Fitzgerald
Instagram Stories remain one of the most powerful engagement tools on the platform, but are they still an effective way to grow your audience? According to Instagram chief Adam Mosseri, Stories are not designed for discovery. Instead, they a ....
[NEW STUDY] Google Organic & Paid Traffic Falls
18/02/2025 James Fitzgerald
The search landscape is shifting fast, and marketers can no longer rely on the same strategies that worked a year ago. Google’s AI Overviews (AIOs) are fundamentally altering how users interact with search results, leading to declining cli ....
YouTube's TV, Creator & AI Offerings Are Attracting Growing Ad Spend
16/02/2025 James Fitzgerald
As YouTube marks its 20th anniversary, it continues to reshape the digital and traditional media landscapes. No longer just a platform for user-generated content, YouTube has become a dominant force in TV viewership, advertising, and AI-driv ....
Instagram & TikTok Surpass Google for Gen Z Shoppers
12/02/2025 James Fitzgerald
A fundamental shift is happening in how consumers discover products online. While older generations still rely on Google Search, Gen Z (18- to 27-year-olds) is turning to Instagram and TikTok as their primary sources for product discovery. According to GRIN’s latest report ....