Qantas takes off with Snapchat
Friends, concerts, festivals, airlines. You might not have trouble picking the odd man out, but Australian Snapchat users can now get an insight into Qantas life alongside their social snaps as the company joins the platform. Flying to your phone ....
01/05/2016
Instagram & Facebook get interactive video ads
29/04/2016 SMK Editor
Social ad publishers rejoice! Interactive roll-over video ads are coming to Instagram and Facebook. Deeper content, better engagement Publishers have long been fans of the interactive video format for ads because of the added depth of content the ....
Brands go Shazam!
28/04/2016 SMK Editor
Shazam, the music discovery app that can recognise a song and name it for you, has been dipping its toes into the marketing pool for some time. Now it’s diving in head first with the launch of Shazam for Brands. With open arms Up until now, ....
Pinterest overhauls iOS app
27/04/2016 SMK Editor
If you’re an iOS Pinterest user, you’ll have noticed some big changes with the latest app update. The popular visual discovery tool as given its iOS a major overhaul. Here’s what they&rsquo ....
ShopStyle launches new Instagram widget
27/04/2016 SMK Editor
Many fashionistas will be familiar with ShopStyle as a shopping search engine. However, ShopStyle also has its fingers in the social monetisation pie via their offshoot, ShopStyle Collective. ....
SMK App of the Week: LinkedIn Students
26/04/2016 SMK Editor
LinkedIn has announced the roll-out of a new app for university graduates about to enter the job market: LinkedIn Students. A new direction LinkedIn is making a priority of attracting younger users to their platform and Students represents a bold step in ....
YouTube first to go live in 360 degrees
26/04/2016 SMK Editor
Will 2016 be the year we remember as the year that 360 immersive VR video goes mainstream? With the unveiling of Live 360, YouTube is certainly doing everything they can to make it happen. Stealing a march on Facebook Over the past year, ....
Number Crunch: Tablets 2016
25/04/2016 SMK Editor
Australia Day, 2010: Most people had never heard of a tablet computer. A day later, Apple launched their first generation iPad. Six years on, tablets are all-but ubiquitous, and the market is still going strong. Uptake By 2012, 24% of Aussies own ....
MarTech Monday: Reelevant for real-time email personalisation
25/04/2016 SMK Editor
Designed for small to medium sized online retailers, Reelevant is a cloud-based service that allows users to send emails capable of adapting their content in real time based on user data. It’s alive! Launched in 2016, the French startup Reelevant g ....
RebelMouse launches new tool for publishers
22/04/2016 SMK Editor
RebelMouse, a startup aimed at boosting your content’s organic reach on social media, has launched Discovery—a new tool that connects publishers with like-minded social media accounts. CRM meets CMS RebelMouse’s Discovery tool is a cust ....
Twitter & SoundCloud bring music to Moments
21/04/2016 SMK Editor
Twitter’s ‘best-of’ curated space, Moments, just got a whole lot more musical. Musical Moments Since 2014, SoundCloud’s audio cards have made it possible for people to share and stream songs with a single click directly from their ....
Botlist: An app store for bots
20/04/2016 SMK Editor
If you’ve been hearing a lot about bots lately, there’s good reason. A surge in popularity has some calling them “the new apps”. And, just like apps, they’ve now got their own store: ....