NRL unveils world-first State of Origin Messenger Bot

01/07/2016 SMK Editor

In June Twitter launched support for 360-degree video for the NBA finals. Now the NRL has broken similar social ground, becoming the first sporting league roll out a Bot on Facebook's Messenger. Bits and bots The ground breaking bot, called ....

YouTube wants to take you Backstage

01/07/2016 SMK Editor

YouTube wants to pull back the curtain and become a destination website once again. The Google-owned video site has reportedly been developing a new social side, called Backstage, to combat the respective video pushes of Facebook and Twitter. Coming soon ....

Facebook flexes muscle ahead of Moments push

30/06/2016 SMK Editor

What's the use of having over 1 billion users if you don't get to flex your muscles once in awhile? That's the approach Facebook seems to be taking in cajoling users to embrace its Mom ....

Copyright in a social world

29/06/2016 SMK Editor

It’s surprising how often people think it’s OK to use content on their website or social media pages that they find online. It's not! Copyright almost always subsists in what you see online, and using that content without permission can get ....

The Rise of Influencer Marketing

29/06/2016 SMK Editor

  Online Influencers have emerged as one of the most powerful allies for marketers to grow online acquisition. With ad blocking stats reaching a cost of US$41.4 billion in 2016, it comes as no surprise that Influencer Marketing is receiving greater in ....

Facebook testing payments in South-East Asia

28/06/2016 SMK Editor

Facebook continues its tinkering in new, potentially very profitable markets. The latest experiment: a payments feature being trailed in South-East Asia. Paybook Select users in Thailand can now pay for products featured on a Facebook Page, all without l ....

Pinterest gives marketers new tools to target users

28/06/2016 SMK Editor

Pinterest continues to roll out a steady stream of clever updates for marketers. The latest: three new ways to reach and target Pinterest's growing, often well-heeled, audience.  Stay on target Pinterest announced the new features, Custo ....

MarTech MashUp: Video calls come to Slack

27/06/2016 SMK Editor

Uber trendy team messaging service Slack has just released a handy new feature - video calling. Call it in Slack announced the update in a blog post ....

Twitter Moments move into the spotlight

27/06/2016 SMK Editor

A trend seems to be emerging as we approach the halfway point of 2016: social networks leaning on users to embrace new features - whether users want to or not. Twitter's Moment Twitter might be facing an ongoing problem with stalling growth, but you ....

Facebook's powerful new tools track real-time conversions

27/06/2016 SMK Editor

How much is a Like, comment, or emoji really worth? A new update from Facebook may finally be able to answer that most vexing question. Cash it up Facebook announced a revamp to its Local Awareness feature in a ....

Apple amps up App Store with Ads

24/06/2016 SMK Editor

Apple is planing to shake up its App Store in an effort to improve the platform for both consumers and developers. Ad + App Apple is reportedly working on a raft of measures to shake up the App Store experience, in the face of slowing demand and a satura ....