LinkedIn Upgrades Lead Gen, Testing and More
LinkedIn has announced upgrades to its lead generation forms, ad testing, group targeting and machine learning systems. Improved Lead Gen Forms Let’s get things started with lead generation. According to LinkedIn, “your lead lists are about to ....
10/01/2023
Brands Beware! Music Labels Clamping Down On Unlicensed Music Enforcement
18/12/2022 Russell Hughes
You know the music libraries that TikTok and Reels provide? Well, brands have gotten into hot water for using those songs for marketing purposes. Two firms - energy drinks company Bang and makeup brand Iconic - have been taken to court for copyright infringement in TikTok ....
Instagram Finally Opens The Lid On "Shadow Bans"
12/12/2022 Russell Hughes
Instagram has finally lifted the lid on shadowbans… and the results may not satisfy everyone, but they could answer why some accounts see a dramatic reduction in reach. A new update to its Account Status dashboard (available on professional accounts) will let users know ....
LinkedIn Upgrades Competitor Analytics, Newsletters and Product Pages
09/12/2022 Russell Hughes
LinkedIn has new features for marketers to get to grips with, including an upgrade for Newsletter, updated Competitor Analytics and new tools for Product Pages. First up - the upgraded Competitor Analytics dashboard. LinkedIn says it will help brands understand what compe ....
YouTube Brings Shopping To Shorts
07/12/2022 Russell Hughes
YouTube is expanding YouTube Shorts’ monetization by adding shopping features to it. First reported by the Financial Times and confirmed to ....
WhatsApp Scales Up Business Directory & Commerce Offerings
02/12/2022 Russell Hughes
Meta has been searching for ways to monetise WhatsApp more effectively for years. One of the ways it has done so is by turning it into a commerce platform, which seems to be having some success. For example, click-to-WhatApp ads have grown by ....
Elon Musk Offers ‘Twitter 2.0’ Roadmap for Marketers & Users
01/12/2022 Russell Hughes
Elon Musk’s reign as head honcho of Twitter has been an interesting one. Barely a day goes by without some new grand announcement, often by the big man via his Twitter account, that sets off a whole new storm in a teacup. Musk has again taken to his pulpit to share h ....
LinkedIn Releases Bumper Suite Of New Marketing Tools, Updates & Insights
28/11/2022 Russell Hughes
In the face of some nervous glances at economic forecasts for 2023, LinkedIn has released new tools that provide deeper insight to help marketers measure success and ensure that budgets aren't restricted by nervous bosses. ....
TikTok Rolls Of Audience Insights For Marketers
25/11/2022 Russell Hughes
In 2022, TikTok is on track to generate around US$11 billion in ad revenue, according to Insider Intelligence, which is almost treble its 2021 income. That figure is then forecast to rise to US$18 billion next year before landing on US$24 billion in 2024. Although, based ....
Instagram Finally Brings Music to Feed Photos
23/11/2022 Russell Hughes
Marketers can now add a little extra something-something to image posts thanks to Instagram’s new feature that lets users place music in image posts. Instagram “Music is a huge pa ....
Netflix Ads Now Live For Brands
21/11/2022 Russell Hughes
Wanna take your advertising to one of the world’s biggest streaming services? You do? Oh, luck’s on your side, as Netflix Basic with Ads is now available. You can now reach consumers in 12 countries (Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mex ....
Instagram Rolls Out In-App Scheduling To Business Accounts
18/11/2022 Russell Hughes
Social media managers rejoice because the era of juggling third-party apps and multiple browser windows to schedule your Instagram posts is over! In a move that will save marketers and content creators time, a new tool will help people schedule posts in advance without go ....