Circulation figures to include online readers

19/10/2011 SMK Editor

Audit Bureau of Circulations to create a world-first model to monitor digital and print circulation figures ....

Channel Ten embraces mobile advertising

18/10/2011 SMK Editor

Mobile Embrace has signed an exclusive deal with Channel Ten to become the network’s mobile advertising partner. ....

Facebook launches its first dedicated iPad app

17/10/2011 SMK Editor

The new app from Facebook brings the social networking site’s most popular features to the iPad. ....

Facebook's new ‘Talking About This’ measurement

14/10/2011 SMK Editor

Facebook offers a new metric, ‘Talking about this’ to measure engagement ....

CanTeen takes National Bandanna Day to Facebook

13/10/2011 SMK Editor

CanTeen has turned to Facebook to support promotion of National Bandanna Day on Friday, 28 October 2011 ....

CommBank Ramps up Digital Spend

11/10/2011 SMK Editor

The Commonwealth Bank will double its digital media and advertising spend over the next twelve months, increasing its social media presence and generating more online content. CommBank haven’t revealed exact figures, though Nielsen reports the financial giant spent $55.5m ....

Mobile marketing struggles to convert sales

10/10/2011 SMK Editor

A recent survey from the Australian Interactive Media Industry Association, (AIMIA) shows that despite 60% of Australian mobile users opting in to mobile phone marketing, only 12% of these interactions lead to a direct purchase. ....

Annual reports become interactive online: ANZ's award-nominated annual report

09/10/2011 SMK Editor

ANZ and Origin online annual reports attract awards. ....

Kindle offers an affordable iPad alternative

07/10/2011 SMK Editor

While the iPhone 4S dominated headlines this week, Amazon’s recently released Kindle Fire has the potential to directly impact how SMEs do business. ....

Steve Jobs died today

06/10/2011 SMK Editor

Steve Jobs, co-founder of Apple has died. ....

Apple Unveils iPhone 4S

06/10/2011 SMK Editor

Apple has just unveiled the iPhone 4S, the latest addition to its iPhone line up. ....