Apple's Ad Business Goes from Strength To Strength

24/06/2022 Russell Hughes

Apple's advertising arm has gone from strength to strength over the last 12 months, according to data released in its latest earnings report. JP Morgan lead analyst Samik Chatterjee ....

Instagram & Facebook Algos To Be Overhauled, According To Meta Leak

22/06/2022 Russell Hughes

To further combat the threat posed by TikTok, Meta has huge plans in the works for the Facebook and Instagram algorithm. In an internal memo leaked to Verge, a Meta executive said that Facebook’s fee ....

LinkedIn Announces New Facebook Style “Business Manager” Tool

20/06/2022 Russell Hughes

LinkedIn has launched a new tool to make the lives of those who manage a lot of ads, Pages or people easier. As the temporary arrangements of those lost pandemic years become more permanent, it’s bec ....

Facebook Working On Privacy Friendly “Basic Ads” Product

17/06/2022 Russell Hughes

Facebook is developing a new ad product that doesn’t use advanced targeting, reports Business Insider. ....

LinkedIn Boosts Audio Events & Creator Discovery

15/06/2022 Russell Hughes

LinkedIn has made life even easier for creators to build a presence on the platform by adding audio events, an URL in your header and improved discovery of creators. After launching just over a year ag ....

Instagram Offers Brands More Grid Control

13/06/2022 Russell Hughes

Instagram’s latest update will offer marketers more control of their Instagram grid thanks to pinned posts and an edit grid option, which is in testing. Using those new features, brands will be able ....

Instagram and Facebook Reels get new stickers, longer clips and more

08/06/2022 Russell Hughes

Once again Facebook has announced a new range of updates for its TikTok competitor, Reels. The most eye-catching of these updates is the ability to create longer clips. Maximum length is being increase ....

[Study] LinkedIn InMail: How To Boost Response Rates

05/06/2022 Russell Hughes

One of the major growth drivers in social media in 2022 is messaging. Something highlighted by ....

Google Announces Shorts Ads, New Creative tools, Performance Max Updates & More 

03/06/2022 Russell Hughes

Google's keynote annual event, Google Marketing Live, heralded the announcement of a raft of updates to Google Ads. Automation, video ads and new technologies wer ....

TikTok Launches Branded Mission For Brand & Creator Partnerships

01/06/2022 Russell Hughes

TikTok has launched a new way for creators to make money and brands to develop partnerships with some of TikTok's most famous faces via its new Branded Mission program. According to the platform, the new ad type will let advertisers crowdsource content from creators, turn ....

Facebook Reveals Its Most Popular Content Is… Spam

30/05/2022 Russell Hughes

Meta has released a list of Facebook's top-performing content during the second half of 2021. In a somewhat awkward turn of events, in terms of content views and viewers, 30% of the top 20 ....