[SMK] Social Media Knowledge

Digital Marketing News

Instagram kills off "swipe-up" Stories links

New Link Stickers take over the mantle from 30th Aug From the end of August, Instagram will kill off the "swipe-up" link in Stories. As of next week, the swipe-up feature is to be phased out and replaced with Link Stickers inst ....

26/08/2021

Facebook Announces Facebook Reels Trial

25/08/2021 Russell Hughes

Facebook joins Instagram in short-from video war with TikTok Facebook's battle with TikTok looks set to continue into 2022. Following in the footsteps of Instagram, Facebook has announced that testing has begun on Facebook Reels. ....

Facebook's advertising "pivots to privacy"

22/08/2021 Russell Hughes

Apple, Google and legislators put Facebook on notice Facebook's days as a personal data powerhouse could be numbered. With Apple and Google continuing to make changes via their browsers and operating systems, and with the changing pr ....

LinkedIn launches new video meetings Is LinkedIn going to be the new Skype, the new Zoom, or has it missed the boat entirely? The professional social media network has launched its version of video meetings. Video meetings sit within it ....

Instagram tests new Shop Ads

15/08/2021 Russell Hughes

Insta Shop Ads testing across beauty, pet product, travel and home decor Another day, another piece of Instagram eCommerce news drops. In a further investment in that side of its business, Insta says it'll launch Ads within Inst ....

Pinterest joins Insta, YouTube, Facebook & TikTok in Creator Commerce push Pinterest is finally flexing its social commerce muscles, offering brands and creators new opportunities, in line with Facebook, Instagram, YouTube, TikTok etc. ....

YouTube bets big on TikTok clone Shorts

11/08/2021 Russell Hughes

YouTube invests in Creators to drive short-from video success YouTube has bet big on TikTok clone Shorts - to the tune of $100 million. Amy Singer ....

TikTok mimics Instagram with Stories trial

08/08/2021 Russell Hughes

TikTok joins the Stories party, as Twitter bins its clone The war between TikTok and Instagram just got bigger. Pretty soon, we might be moving into full-on Marvel vs D.C. territory, just without the lycra. We usually bring you n ....

Instagram Restricts Ads To Under 18s

05/08/2021 Russell Hughes

Studies claim U18s targeted with ads for drinking & extreme dieting  As it considers opening up its app to a younger audience, Instagram has announced that it’ll change how ads target U18s. The platform has been mulling ov ....

Snapchat continues to expand organic marketing features Following on from the recent launch of Snapchat Brand Profiles, Snapchat has announced yet another valu ....

Instagram streamlines reporting and content creation Instagram has launched another barrage in its war with TikTok as it seeks to tempt creators and brands to make Reels their primary destination for short-form video. We’ve already ....

Facebook Launches Experts Program

29/07/2021 Russell Hughes

New Group & Page engagment tools rolling Over the past few years, Facebook Groups have undergone a metamorphosis to become a keystone social media feature for marketing and comms teams worldwide. Groups have grown popular with global ....