TikTok Study Shows Brand & Creator Collabs Power
More and more brands are realising the power of TikTok and the influence it can have over key markets - but carrying out a successful campaign on the world’s most popular short-form video app isn’t as easy as jumping on the latest trend. ....
26/01/2022
LinkedIn Expands Content Marketing & Live Events Offering
03/10/2021 Russell Hughes
LinkedIn launches Articles for Pages, integrates Events & Live video LinkedIn is looking for fresh ways to help brands maximise content posted on the platform, improve event performance and help marketers make smarter decisions. The first, ....
Facebook Building "Modern-Day Yellow Pages"
30/09/2021 Russell Hughes
Business listings launch on WhatsApp ahead of global rollout Facebook has announced the development of a "modern-day Yellow Pages" on WhatsApp. Its pilot, currently underway, lets users search for shops and services on the platform. ....
Facebook Releases Major Ad Targeting Update As Privacy Regulations Bite
27/09/2021 Russell Hughes
Post iOS 14, Facebook doubles down on automated targeting features Five months after the launch of Apple's iOS 14.5 update and the effects of Apple's privacy clampdown is beginning to be felt as the social media data hose chokes off. ....
Google Ads Automation Upgrade
26/09/2021 Russell Hughes
Google Streamlines Display Campaigns Another day, another marketing automation rollout, with Google’s latest updates for Display ads. Google’s latest update sees it looking to simplify the campaign set-up process for t ....
YouTube Lifts Hood On Video Algorithms
20/09/2021 Russell Hughes
YouTube engineers explain video recommendation rankings YouTube has published an overview of how its recommendation system works, which will help brands and marketers understand how the system ranks videos to users - with that insight, it should ....
Facebook's New Lead Generation and Customer Acquisition Tools
19/09/2021 Russell Hughes
Facebook upgrades on-platfrom features due to Apple privacy clampdown Facebook has unveiled new engagement, lead generation and customer acquisition tools in a broad update that includes a whole raft of changes. ....
[NEW REPORT] The Evolution Of Social Apps
19/09/2021 Russell Hughes
Social media accounts for 44% of all time spent on mobile According to the latest App Annie report, people are spending more and more time on social media apps - a trend that shows no sign of slowing down. Users spent 740 billion hours o ....
Twitter’s Community Management Clampdown
16/09/2021 Russell Hughes
Twitter improving brand safety with better community controls Twitter has launched five new features, all designed to help improve community interaction, give users more protection from online abuse and allow them to control their content better ....
Facebook Page Comments Liable for Defamation, Court Rules
12/09/2021 Russell Hughes
Social media legal risks multiply with new ruling Australia’s High Court has ruled that media companies can be held responsible for defamatory comments left in response to social media posts. The judgement forms part of the D ....
Facebook Unravels Page Verification for Facebook & Instagram
08/09/2021 Russell Hughes
Facebook explains the mythical blue-tick The coveted social media blue-tick has had social media users in a tailspin since its inception. The ultimate standard of making it, of quality, of legitimacy. However, for many years now ....
Email Marketing gets Squeezed in Apple Privacy Clampdown
07/09/2021 Russell Hughes
iOS 15 Spells Trouble For Email Open Rates & Automation Apple's war on data trackers has continued as iOS 15 tightens controls around user privacy yet again. If digital marketers thought the iOS 14 update was bad, iOS 15 ha ....