Number Crunch: Mobile phone purchases
Almost one in three young people would like promotions sent to them via mobile, and one in three have made or considered making purchases via smartphone. ....
23/02/2012
Come fly with me - KLM's Meet & Seat
22/02/2012 SMK Editor
Social media savvy airline KLM offers passengers the opportunity choose who they sit next to. ....
Quick Tips on Driving Change
21/02/2012 SMK Editor
Get Schmart Marketing conference in Melbourne was co-hosted by Jeffrey Hayzlett who spoke about driving change. ....
Pascall Hits the Road
19/02/2012 SMK Editor
Mango PR and Events teams with MORE FM to deliver an ambitious social media-supported experiential campaign for Pascall New Zealand. ....
This week's tweather round-up
17/02/2012 SMK Editor
It’s been a tumultuous week of tweather: obituaries, boats, lots of love and airlines that won't take flight. ....
Rekorderlig partners with Swedish blogger Caroline Blomst to charm Australians
16/02/2012 SMK Editor
Cider Rekorderlig makes Swedish blogger Caroline Blomst face of their ‘Beutifully Swedish’ campaign in Australia. ....
Number Crunch: Pinterest in Australia
15/02/2012 SMK Editor
Pinterest, which allows users to create boards of their favourite images from the web, is being celebrated as a blessing for US digital commerce - but what's the story in Australia? ....
Taylor helps discover local events
14/02/2012 SMK Editor
Damon Garrett, co-founder of Taylor Ventures Pty Ltd worked in marketing with L'Oréal and global strategy with Samsung before creating Taylor, an events discovery app. ....
The Police, Social Media and the Queensland Floods
10/02/2012 SMK Editor
How Twitter and Facebook became humanitarian crisis management tools. ....
This week's tweather round-up
10/02/2012 SMK Editor
Madonna, Meatloaf and The Daily Mail are caused a stir in the Australian Twittersphere this week. ....
Yelp’s First Australian Elite Squad event
09/02/2012 SMK Editor
Last night saw the first Yelp Australia Elite Squad event. ....
oOh! gets Big
08/02/2012 SMK Editor
Out of home media agency, oOh! Media has engaged Chris Noth (Mr Big of Sex and the City) in a new campaign targeting advertising agency representatives. ....