Buddy Up exercise partner campaign for Triaction works out nicely

12/03/2012 SMK Editor

In our latest social media case study, SMK looks at the Triaction Buddy Up Facebook campaign aiming to help fitness-conscious women find buddies to work out with and stay motivated. ....

This week's tweather round-up

09/03/2012 SMK Editor

Twitter has been ablaze this week with Ugandan warlords, nasty jealous swipes and Australian Politics. ....

Top 5 tips: Twitter Hashtags

09/03/2012 SMK Editor

How can you use hashtags to host discussion? ....

Social Regulation: the outcome of consumer actionism?

07/03/2012 SMK Editor

Grant Smith, GM of Edelman explores the notion of Social Regulation in part one of a three-part series. ....

Herald Sun prepares for paywall launch next week

05/03/2012 SMK Editor

The Herald Sun has announced changes to the Herald Sun website, including a significant redesign and a Freemium (paywall) model. The changes will go live next week. ....

Leggo’s Personalised Love Songs have fans singing praises

05/03/2012 SMK Editor

SMK looks at how BWM Melbourne and HardHat Digital delivered a personalised love song campaign via Facebook for Leggo’s. ....

Expert insight: Facebook Timeline for business

02/03/2012 SMK Editor

We speak with some of Australia's best digital experts about Timeline for Facebook pages. ....

5 tips: Facebook Timeline for Pages

01/03/2012 SMK Editor

On 31 March 2012 all Facebook Pages will move to timeline. Here's our top five tips for redecorating. ....

Behind the Paywall

29/02/2012 SMK Editor

As the Herald Sun moves to a freemium model, we take a look at how The Australian fared with their paywall. ....

Three tips from marketing rock stars

26/02/2012 SMK Editor

Last week I met Global Business Celebrity, Jeffrey Hayzlett and interviewed Scott Stratten, author of Un-marketing. ....

Expert profile: Media Gang

26/02/2012 SMK Editor

As editorial budgets become tighter, the number of Australian media professionals freelancing is growing. ....