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Digital Marketing News

Snapchat goes 2D

The latest lens from Snapchat creation tools is bringing 2D objects to life in augmented reality. Photos with panache Snapchat wants users to interact with ....

14/11/2018

Marketers are beginning to really test the viability of AI assisted selling, and now car manufacturers are getting in on the action. Hop in Using Messenger as a sort of spontaneous marketplace, ....

Facebook fed up with Clickbait

13/11/2018 SMK Editor

Facebook’s launching a crackdown on any ads with sensationalist language and misleading rhetoric. More than talk Facebook’s latest announcement to demote malicious content introduces a ....

Facebook's Flash new Analytics Tool

12/11/2018 SMK Editor

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Chatbots passing all Turing Tests

12/11/2018 SMK Editor

With the rise of AI-based cha bots, many users can no longer tell the difference between the bot and a human agent. Are you alive? Upon quizzing over 4500 US adults, a new study reveals that the ....

Nike Jordan scores with Messenger

09/11/2018 SMK Editor

Nike Jordan will be playing with chat-based AI for their its marketing campaign. Behold the bot The company has teamed up with artificial intelligence developer Snaps to help promote the ....

Facebook is continuing its crusade against so-called fake news with the release of the platform's latest cybersecurity mission statement. Earning trust In an effort to strengthen the reliability of authentic connections made through ....

Facebook Groups gets Even Bigger

08/11/2018 SMK Editor

Facebook is upping the maximum amount of users for Groups and video conferences. More the merrier In what will be big news for active social communities, Facebook will now ....

LinkedIn focuses on Job-Hoppers

08/11/2018 SMK Editor

Among the new generation of young professionals, frequently changing careers has become the norm. Creating that bridge With more than 40% of the working force taking interest in making jumps to new careers, 50% of those professionals are ....

AI assisted Facebook Photos

07/11/2018 SMK Editor

Find your typical Facebook photos to be too drab, or even boring? Get ready. The pictures are alive! (sort of) In an effort to keep ahead of the trends and force a bit of relevancy amongst youthful users, ....

Snapchat Programming gets Scripted

07/11/2018 SMK Editor

Original programing is coming to Snapchat, and it's not all reality TV and event coverage either (!) Getting’ original Snapchat’s bread and butter remains its relevancy with teenage demographics, and now it wants to compe ....

Twitter launches ‘Data Saver’

06/11/2018 SMK Editor

In an effort reminiscent of Twitter Lite, the platform has launched a new data-friendly mode to cut-down on performance and battery consumption. The new Tweet No longer will users need to download a separate app in order to keep a hold o ....