Is Facebook Recalculating Organic Reach?
Reports Claim Organic Reach Is Shifting To Mimic Ad Reporting According to reports circulating over the weekend, Facebook is expected to introduce changes imminently to how organic reach is calculated. The changes were first announ ....
19/10/2019
Facebook Testing Ads In Groups
17/10/2019 SMK Editor
New Group Ads Trial Acts As Extension Of News Feed Ads It was always going to happen, wasn’t it? Wherever the attention shifts ads follow. Facebook is reportedly trying out ad placements it the Groups tab, where users can v ....
Social Marketing Spend Up 20%
15/10/2019 SMK Editor
Social Media Now Accounts For 13% Of Global Adspend Global social media ad spend will grow 20% this year, reaching $84 billion, ....
Facebook's New Stories Templates
13/10/2019 SMK Editor
Stories: Less Pressure, More Rapid-Fire & Stickier for Users Since early 2018, Mark Zuckerberg and Co. have been banging the drum for the Story content format ....
Facebook Messenger Offers Richer Engagement & Better Ads
10/10/2019 SMK Editor
140m+ Businesses Active On Facebook Platform At the start of 2019, Mark Zuckerberg laid out the future for his vas ....
LinkedIn Upgrades Campaign Manager
09/10/2019 SMK Editor
LinkedIn Upgrades Audience Targeting LinkedIn has just pushed live several new tools to help marketers on its platform bolster the effectiveness of their targeting, in keeping with similar launches from earlier in the year ....
Instagram Expanding Shopping Creds With Product Drop Trials
06/10/2019 SMK Editor
Instagram Now Testing Product Launch Reminders For Brands Instagram’s big 2019 play on commerce and shopping appears to be gathering momentum as the platform releases its latest test feature for product launches. As per its ....
Facebook's New Interactive Brand Video Campaigns
02/10/2019 SMK Editor
New Video Ads, But What About The Traffic? With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with ....
Snapchat Marketing Continues To Get Better & Better
01/10/2019 SMK Editor
Snapchat's Smart New Video Updates Snapchat’s strong 2019 continues apace, with a flurry of video marketing updates just announced at Advertising Week New York. After a troubled 2018, bogged down with product redesign issues, t ....
[2019 REPORT] Facebook + Instagram Organic & Paid Trends
29/09/2019 SMK Editor
Organic Social Opportunities Still Abound For The Flexible With each passing year, achieving stellar results in social media inexpensively gets more challenging. That’s not to say it is impossible. Rather, it requires more ....
YouTube’s Big Brand Moves As Online Video Booms
25/09/2019 SMK Editor
Online Video Consumption Grows & Grows The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith Media’s latest Online Video Forecasts 2019 re ....
Do Facebook’s New Ad Features Spell Doom For Social traffic?
23/09/2019 SMK Editor
Facebook's Launches Interactive New Ad Units With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with ....