LinkedIn's 'Open For Business'

23/07/2019 SMK Editor

LinkedIn's New Features For Users & Advertisers Alike LinkedIn latest product release and Microsoft’s latest quarterly results demonstrate the platform is both literally and metaphorically ‘open for business’. M ....

Facebook Shrinking Ads From 19th August

21/07/2019 SMK Editor

News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts a ....

Facebook Shrinking Ads From 19th August

21/07/2019 SMK Editor

News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts a ....

Instagram’s Vanishing ‘Likes’: The Joke’s On Marketers

18/07/2019 SMK Editor

Six Stages Of Coping With Instagram’s Disappearing Likes As a marketer (and citizen of Earth) I presume you will have heard by now about the removal of ‘Likes’ on Instagram posts. The feature rolled out in Australia yes ....

Twitter.com Redesign, 7 Years In The Making

16/07/2019 SMK Editor

Say 'Hello' To A Simpler, More Personalised, Feature Rich Twitter Twitter has today rolled out a global redesign of Twitter.com; it’s most significant design change in seven years. To say it was a tad overdue is not an unde ....

Snapchat Usage Is Booming & Shares Are Up 200%

14/07/2019 SMK Editor

What A Difference A Viral ‘Gender Swap’ Filter Can Make… At the Snapchat Partner Summit in April, CEO Ev Spiegel outlined bold growth plans for the qu ....

Google Challenges Facebook In Local Community Gold Rush

12/07/2019 SMK Editor

Google Ramps Google Maps & Launches 'Shoelace'  One of the key digital marketing themes of 2019 has been the re-emphasis of community, both in a virtual and literal sense. At Facebook F8 recently, Mark Zuckerberg effecti ....

Marketers Will Favour Facebook Over Instagram For Some Time

09/07/2019 SMK Editor

Instagram's Sluggish Story Ad Uptake and Influencer Clutter Will Drag Despite Instagram’s impressive recent marketing growth, eMarketer’s latest data forecasts that it will be some time before the popular photo app catches Big Bl ....

Instagram Brand Engagement Down 18%

07/07/2019 SMK Editor

Study: Instagram Engagement Down Steeply Since May A recent study appears to have confirmed what many in industry have grumbled about of la ....

Facebook Update Squeezes Health Related Posts

03/07/2019 SMK Editor

Latest Algorithm Update Likely To Be Minefield For Health Social Posts Facebook has announced two algorithm ranking updates, which went live in June, in an attempt to reduce sensationalist content related to health and well-being. The ex ....

[NEW STUDY] The Science of Viral Video

01/07/2019 SMK Editor

New Journal Of Marketing Paper Unlocks Virality  A new paper released recently in The Journal of Marketing provides fascinating insights into high performing online video creative. The snappily entitled study, “ ....