[SMK] Social Media Knowledge


Three Partners with Social Media

UK based mobile network Three is running platform-specific promotions through Snapchat and Tinder for the next three months.


Three is hoping to persuade customers that it’s more than a utility service by sponsoring AR lenses and a gimmick Tinder profile of Henry VIII and his ex-wives, with a bold new cross-platform promotion.

Instagram is set to host the aptly named “dead-scrolling Olympics” on behalf of Three and will allow ThrSamsung devices (Three’s main partner) to feature throughout their mobile network ads.

According to Shadi Halliwell, CMO at Three, “We’ve not done much of these partnerships in the past. I think all these things become shared economies…It’s about how you partner with the right people.”

Rise of Mini-exclusives

Bite-sized product releases are a growing trend among telecoms across the UK and Three has introduced Wuntu—its customer perks app—to offer exclusive discounts to subscribers.

Three is trying to capitalise on innovative service strategies within the future, and jumping on Tinder and Instagram is the fastest way to make those youthful connections.

TV spending still accounts for 53% of Three’s media spending, with billboards at around 24% and digital marketing at 23% but that may be about to change. Be prepared to swipe right for your next ad offer.

What are your thoughts about promotions through social media apps? Do you think this could be the future of online shopping? Give us your thoughts in the comments.


Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


Leave a Comment