Facebook tests waters with 'Things in Common'
With 2 billion users and a world of alleged fake news out there, it can be hard finding common ground these days on social. Well, Facebook is aiming to remedy that with its latest warm and fuzzy feature: Things in Common. The Common Touch A ....
19/09/2018
LinkedIn brings innovation to Jobs Search
19/09/2018 SMK Editor
LinkedIn is introducing new changes to “LinkedIn Jobs” in order to aid job-seekers in discovering the best career path by adding ....
YouTube shares your Lifetime Viewing Hours
19/09/2018 SMK Editor
Do you watch hours upon hours of YouTube content and channels? If so, the world’s most trafficked website can track how much time spent watching videos ....
'Instagram Recommends' could be Coming Soon
18/09/2018 SMK Editor
Want to freshen up your IG feed but not sure where to start? Instagram may soon have an answer (or at least advice) for you. Look at this Yes, Instagram is playing around with another ....
Facebook losing tug of war with Snapchat
18/09/2018 SMK Editor
In the latest chapter of the social tug-of-wars, it looks like Facebook is struggling to remain relevant against its young rival Snapchat. Facebook becomes grandpa Though Facebook undoubtedly remains popular amongst users, the ....
Google's Dishes Dirt for Top Ad Tips
18/09/2018 SMK Editor
Google is guiding advertisers to work towards a new baseline. When talking about ad iterations, the message seems to be to make more to improve reach. Copy quality, yes, but also quantity and diversity Along with relevance (quality), the quantity and div ....
Facebook Groups gets Prize Pixel
17/09/2018 SMK Editor
As part of a broader push to give Facebook Groups the full meal deal, admins now get their very own pixel. Strength in Numbers Like the regular Facebook p ....
Martech Mashup: Microsoft’s @Mentions and More
17/09/2018 SMK Editor
Microsoft 365 has unveiled new features that they say will help enterprises do more in a modern way. @Mention ....
Why Don't AdWords and Analytics Match Up?
17/09/2018 SMK Editor
Last month we walked through one of the biggest frustrations in running both AdWords and Facebook ads - how to compare them to each other on an apples and apples basi ....
LinkedIn Groups gets Revamp
14/09/2018 SMK Editor
In order to counter its “ghost town” reputation, LikedIn is relaunching Groups as its own flagship app. Big change With over 500 million users, the professional networking site has ....
Facebook Watch finally goes Global
14/09/2018 SMK Editor
They say good things come to those who wait. Well, we've waited - and now we're all getting Facebook Watch. Whether we asked for it or not. Watch this Space Facebook Watch, the platform's streaming video service which launched in the US over ....
Google's new Predictive Tool for Campaign Creative
14/09/2018 SMK Editor
Google is giving advertising folk a new prediction tool to guide online ad campaign creative. Strength workouts ‘Google Ad Strength’ rates ads on a scale from ‘Poor’ to ‘Excellent’. ....