[SMK] Social Media Knowledge


Martech Mashup: Microsoft’s @Mentions and More

Microsoft 365 has unveiled new features that they say will help enterprises do more in a modern way.


Microsoft gets a bit more social, letting users @Mention each other within documents. This new communication tweak sends an email notification to team members who are @mentioned.

For starters, @Mentions will work in documents (Word) and presentations (PowerPoint) on PC as well as 365 Online products. It’ll also soon work for worksheets (Excel), and on Android and iOS in coming months.

Stream instead of 365 Video

Corporate video-sharing service Microsoft Stream—first unveiled 20 June 2017—will now be included in Microsoft 365 Business, Office 365 Business Premium, and Office 365 Business Essentials packages.

While this has been officially announced on Microsoft’s official 365 blog, the product is not yet listed on the Australian 365 Business site. So, if Stream is important to you, check with them directly.

Bookings & Invoicing

Other tweaks to Microsoft’s business offerings include the ability to collect pre-payment from customers who make an appointment via Microsoft Bookings. Microsoft reckon this’ll mean fewer no-shows.

Similarly, they’re making it easier to send customers direct links to Microsoft Pay from invoices generated by Microsoft Invoicing. If their proprietary portal helps you collect cash, that’s a good thing, right?

Does Microsoft do enough to fend off contenders for the corporate productivity suite title?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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