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Facebook: New ways to Go Live!

Facebook's latest update expands the ways users can live stream on the social network.

Namely, you can now go live from the desktop.

Desk jockeys

Until now, mobile was the only path to live streaming. Now all you need is a desktop or laptop with a camera to begin your stream.

Just click the "Live Video" link at the top of the News Feed or Timeline, add a description, and choose your audience to start streaming.

Bonus for brands

The update gives more freedom for brands around live streams. For example, tutorials, Q&As, and video logs could achieve a slicker, more professional look.

First launched in August 2015 for celebrities and influencers, Facebook has since expanded its live streaming features for all users.

On average Live streams are watched 3x longer than pre-recorded video, and attract 10x as many comments.

To find out more visit newsroom.fb.com.

Learn with SMK through March

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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