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Facebook: which content really popped in 2015

It seems that every year is a big year on Facebook. But 2015 was the most eventful so far for Mark Zuckerberg's ubiquitous social network.

So to celebrate, and possibly gloat, Facebook has released some key insights into what we really Liked last year.

Serious stuff

While the Facebook News Feed might seem overly represented with selfies and kitten videos, it turns out we prefer chatting about more serious matters. 

In 2015 the most talked about topics included the US Presidential Election, the November 13 Paris Attacks, the Syrian War and Refugee Crisis, and the Nepal Earthquake.

In fact, every conversation in the top ten was politically-related.

Location, location

Aside from talking politics, Facebookers just wanna have fun.

Disneyland Properties were the most popular locations in 2015, followed by Universal Studios, Times Square, and the Eiffel Tower.

Entertain me

Singer Ed Sheeran was the most talked about entertainer on Facebook last year, ahead of Taylor Swift, Kanye West, Nicky Jam and Wiz Khalifa.

Movie magic

It's not surprising to note that Star Wars: The Force Awakens is the movie on everyone's lips in 2015.

A few light years behind came Fast and Furious 7, Jurassic World, and Avengers: Age of Ultron.

While Game of Thrones, The Walking Dead, and The Daily Show won Facebook's TV ratings battle for the year.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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