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DIGITAL MARKETING NEWS

Google Ads go undercover

If it looks like a duck and quacks like a duck….it’s a Google Ad?

A new update from Google sees new ad units that look suspiciously like the pins used in Google Maps.

Pin the tail on the product

Google announced the launch of local search ads in a blog post.

“If you run a local business, advertising on Google Maps is a powerful way to attract nearby customers.

“Ads on Google Maps make it easy for people to contact, find, and make their way to your business location.”

Roadmap to profit?

Local Search ads will promote businesses on Google.com and Google Maps.

For example, if you’re out of town and looking for an Italian restaurant, the local ad will appear as a purple icon, similar to the red pins that denote things like places of interest.

This icon includes a Call and Directions button, and can feature special offers.

All roads lead to Google

The ads work on desktop and mobile, and work as an extension of Google AdWords.

For businesses wanting to connect with customers on-the-go, visit support.google.com.
 

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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