Google is trialling a new service that allows users to remove web ads, for a fee.
Contributor for Google launched in November and works by allowing users to pay websites to remove, or at least reduce, the number of ads they see.
Users pay between US$1 and US$3 per month for a (mostly) ad-free experience on websites including Mashable, Imgur and The Onion.
Once the payment has been made, ads are replaced with a banner that thanks the user for being a contributor. Sort of like an ad pop-up blocker, but one that contributes to the content creator.
At the moment Contributor for Google is being tested with a small number of pilot partner websites. As content becomes increasingly monetised, it will be interesting to see if users are willing to shell out to go ad-free.
To find out more visit google.com/contributor.
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