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DIGITAL MARKETING NEWS

Google debuts Post format

Google is making plans to launch a new search engine format delivering results with custom posts for businesses.

Googling local

The internet juggernaut has recently stated that 82% of users are turning to the popular search engine for local information, even when they are already familiar with a given establishment.

Posts will be able to carry updated contact, map, and upcoming events and promotional information, easily updated by the business in real-time.

Features like one click reservations, newsletter signup, or even product links are all possible. The draw for businesses is the efficiency by which they can engage their growing customer base.

Start posting

Google My Business user can already start posting via Google My Business Android and iOS.

The addition of more malleable posts will allow businesses to control their Google footprint. As we already live in a post-friendly culture, users will likely adapt with ease to the new search format.

Are you a member of Google My Business? Have you tried the new format? Give us your feedback in the comments section below.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

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  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
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