You can accuse Google+ of many things, but lacking tenacity is not one of them.
After mixed attempts at grabbing eyeballs from Facebook and Twitter, the plucky network has launched a Pinterest-esque service Collections.
Click and collect
Google+ Collections lets users create boards comprised of images, video and other content that are based around a particular topic.
Users can also create multiple boards, share them privately or publicly, and follow other boards.
G-up
Collections will appear in the Home stream of Google+, and is being billed as a new way to learn more about other G+ users.
While it might not be as fashionable as Facebook or Twitter, Google+ does have a dedicated following. And Google's full backing.
Collections might provide brands with a new way to express themselves visually, albeit in a similar way to Pinterest.
The feature is now available on Android and the web, with iOS coming shortly.
To find out more visit androidpolice.com.
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