[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Google teams up with Twitter for Search

Who says digital giants can't play nice? Google and Twitter have just got a little cosier: now tweets are discoverable in Search.

#Search

Google announced the news, appropriately enough, in a tweet.

It means that users can now search for, and view, tweets and hashtags directly from Google on desktop.

For example, if you were so inclined searching for "Katy Perry" and "tweets' will show the singer's recent Twitter feed.

Tweet news

Twitter has been integrated with Google's mobile website and apps for several months. However this is the first time the partnership is available on desktop.

Time will tell whether it helps boost Twitter's ongoing engagement issue.

Searchable tweets are now available globally in English.
 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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