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Instagram Ads go Vertical

Instagram ads have just grown up, or at least gotten more vertical thanks to a new update.

Rise and shine

Photo and video ads can now be uploaded in 4:5 aspect ratio. In plain terms: that's portrait.

Instagram says early test results are promising, with vertical ads attracting higher view rates on average.

Mobile first

Whether this is due to vertical ads being new and something of a curiosity, remains to be seen.

However the portrait format has long been offered by other platforms, and is increasingly favoured for mobile. 

While not a major update, you now have the choice between square, landscape, or vertical ads.
 

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May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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