[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram beefs up Stories

Instagram has added a few new features to its Snapchat-inspired Stories.

Upskilled

In a nod to sharing, you can now include Mentions of other users in your Stories

To add a mention, you type @ followed by the relevant username. Your friend's username will then appear underlined in the story. Users tapping the Mention will be taken to their profile.

And if you feature in a Mention, you'll receive a notification in Direct. 

Boomering

The second update sees Boomerang, Instagram's looping video feature, come to Stories.

Boomerang can now be recorded using the Stories camera, and shared directly.

Finally, you can also dig deeper in Stories via the "See More" link that appears at the bottom of certain Stories.
 

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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