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Instagram unveils new editing tools

Do you love using Instagram but are looking for more editing muscle? Now you can get more creative with a new range of creative tools.

Colour and Fade

Instagram announced the new tools, Colour and Fade, in a blog post.

The Colour tool allows users to tint the highlights and shadows in an image. Instagrammers can choose from eight colours (yellow, orange, red, pink, purple, blue, cyan and green), or add a colourful flair.

While the Fade tool lets users soften colours to achieve a more muted effect.

Filter frenzy

Instagram is constantly tweaking and expanding its editing options. The platform released five new filters last December, along with an updated Adjust tool.

With Instagram now boasting more monthly active users than Twitter, the update might be a new way brands can reach out to this engaged and ever expanding community. 

To find out more visit blog.instagram.com.
 

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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