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Is Instagram finally getting its own analytics?

It's the holy grail of many a marketer: an all-in-one analytics package for Instagram.

Yet the promise of metric nirvana might be closer than we think; if you believe everything you read on the internet.

Measure this

According to a report on Later.com, Instagram is on the verge of releasing in-app analytics, which it's calling Insights.

Later.com shared screen shots of Insights, which will initially be available for business profiles.

In addition to Insights, business profiles also get a Contact button, linkable Location Tag, and a category for their profile.

Data driven

Insights will give users access to juicy data like user demographics, which will be broken down by gender, age, and location.

The feature will also provide insights into your post reach, website clicks, and follower activity. Pretty much a paired-down version of Facebook's robust analytics suite.

As Instagram ramps up its ad offerings, the need for analytics to justify all that cash will become more pressing. Expect to see Insights (or a similar version) roll out in the not-too-distant future.
 

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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