[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Martech Mashup: Google Lens on Oz devices

Google Lens is set to become more broadly available and will integrate more tightly with Google Assistant.

Look at your images, smartly

Google Lens uses visual analysis to get info from images. You can search visual content for recognised items/faces, or launch an action from anything that can be seen via a Lens-enabled camera.

Still technically in preview, it already recognises common animals and plants, lets you select text that appears in a photo, and it gives you the ability to create contacts and events from a photo.

Lens covers English speakers

Pixel owners have had Lens for a while. Lens on Pixel is now integrating with Google Assistant to further automate their mobile experience.

But Google Lens is growing beyond Pixel. It’s scheduled to unroll to all English language versions of Google Photos on both Android and iOS.

Lens + AR

Google announced Lens’ new reach in the same breath as it launched ARCore 1.0—the augmented reality SDK for Android. This hints at some serious marketing potential.

Third-party developers who build on the momentum could give us some handy new ways to augment the reality people see in their viewfinder. Snapchat, Sotheby’s, Porsche and Ghostbusters have already unveiled implementations.

Since Pokemon Go grabbed international headlines, what’s been your favourite AR implementation on mobile?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU