[SMK] Social Media Knowledge


Snapchat stays away from Live Broadcasting

The recent Winter Olympics might provide an insight in Snapchat's future plans for broadcasting. Namely, not much in the way of personal live strearming.

Olympic samples

Snapchat streamed segments of NBC’s Live Olympic coverage as a new feature, entering into the realm of affiliated broadcasting but users could not generate live content.

Snap Inc. believes users are after cultural relevance but not necessarily in long format. Snapchat Live broadcast just the highlights of large events.

In future rather than broadcasting an entire award show, like the Oscars for example, Snapchat may just air the award for Best Picture. The short-form live content is some of the first to rival Facebook’s efforts.

Live shoots for efficiency

Snapchat’s proprietary Live video player will preview full horizontal streams in the bottom corner of the screen. Users can then tap which vertical slice to play.

Notifications will be implemented to announce new content as well, so users can opt for staying informed on certain sports, events, and entertainment.

Two Snap Shows have been produced by NBC Sports complete with custom context cards, Olympic schedules, and medal counts. The move signals an evolution for Snap Inc. becoming a bit more network than social.

Have you noticed the new Live Snap features? Give us your thoughts in the comment section below.

Learn with SMK through June

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

June SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

B2B Marketing Masterclass: Search, Social & CRM on Thursdays from 10 am – 12 pm AEST

  • Module 1: 2023 B2B Marketing Trends, Challenges & Opportunities
  • Module 2: B2B Content Marketing, Engagement & Brand Building
  • Module 3: Email Marketing and Customer Relationship Management (CRM)
  • Module 4: Creating High-Performing B2B Ads Campaign

2023 Instagram Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: 2023 Instagram Trends, Benchmarks & Strategy Planning
  • Module 2: Instagram Engagement, Algorithms & Content Marketing
  • Module 3: Developing High Performing Instagram Ad Campaigns
  • Module 4: Influencers, Shopping & Commerce

Leave a Comment