[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Martech Mashup: New ways to Connect on LinkedIn

LinkedIn is bringing smart messaging to its interface, enabling users to contact existing connections to bolster new job opportunities.

Communication with connections, key to new push

Employers and potential employees will be able to generate conversations instantaneously from anywhere on the LinkedIn platform.

According to the popular networking service, 50% of users find employment through a mutual connection.

Suggestions via Company and Jobs pages are intended to help facilitate meaningful dialogues relevant to the hiring process.

Prepared responses help quicken the conversation

Quick-answer buttons such as “Thanks” and “I’ll get back to you” will appear at the bottom of the messaging interface. The goal is to keep communication succinct and efficient when time is valuable.

LinkedIn’s approach to messaging comes after criticism following their acquisition by Microsoft.

In a bid to remain relevant, business-minded instant messaging is the company’s first step to exploring new ways to strengthen real-time networking.

Do you feel LinkedIn is taking a step in the right direction? What are your thoughts on the new feature? Let us know in the comments below. 

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU