Following a viral Facebook post, one user is headed toward the $2 million mark.

Money makes itself

Following an accidental viral campaign, an Australian entrepreneur’s hot sauce business has skyrocketed thanks to a single post.

Following a Facebook post from a British backpacker traveling in Australia, Renae Bunster’s Shit the Bed Hot Sauce was shared 60,000 times and attracted nearly 8000 comments – all within a week.

By lunch the next day, Bunster’s business had made $13,000 from the post, and the hot sauce is officially a cult hit.

New algorithm, new success

According to Renae Bunster, “Facebook changed its algorithm this year so brands don’t get put in your feed…This is showing up in everyone’s feeds. We unintentionally hacked the Facebook algorithm.”

The product is on track to reach $1.5 billion in sales by year’s end and expected to pull in $2.35 million by finish of FY19. Not bad for a crowdsourced Startup.

Shit the Bed Hot Sauce has been featured on YouTube’s celebrity Hot Ones food challenge show and been rated 16 out of 10 for hotness. The people like it hot.

Have you heard of Shit the Bed Hot Sauce before now? Is this a mark of new social strategy or an outlier? Let us know in the comments below.