Amazon is one of the most amazing and innovative companies on the planet.

Sure Facebook might have its 1.2 billion users and have Instagram and WhatsApp, but Amazon has grown beyond an online bookstore into a digital empire that produces content, e-readers, even its own phone. Amazon even has drones!

Here’s a look into the always evolving, fast paced world of Amazon.

20 years

This year Amazon turned 20, making it twice the age of Facebook.

Founded in 1994 by Jeff Bezos, the platform now has 237 million global customer accounts and clocks up 162 million unique views every month.

Digital library

Within months of launching Amazon was selling in all 50 US states, and soon offered more titles that the biggest bricks and mortar bookstores.

These days there are over 27 million digital media items for sale on Amazon, across 45 countries.

Kindle killing it

Amazon’s Kindle remains the superstar of the e-reader world, accounting for 73% market share.

Mobile money

Amazon remains incredibly popular with mobile users.

Close to 70% of smartphone owners use at least one Amazon app to browse and make purchases.

Top dollar

Unlike many of its digital contemporaries, Amazon employs a massive global workforce.

There are currently over 117,000 Amazon employees, while Amazon’s brand value is placed at a very respectable US$45.73 billion.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!