[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Number Crunch: Email Marketing

Email marketing remains the workhorse of many brand campaigns. Not as sexy as Instagram or slick as Facebook, email remains a key way for brands to communicate with customers.

Here's a look at how email marketing looks in 2015. 

You've Got Mail

According the MailChimp, email open rates varies greatly between industries and interest groups.

Users in the Arts and Artists and Hobbies categories are most receptive, with 29.93% and 28.35% open rates respectively. 

Email marketing campaigns covering Daily Deals, eCommerce and Pharmaceuticals are least likely to be opened.

Half of recipients make at least one purchase annually based on an email promotion.

Subject line

The most successful subject lines err on the side of boring, rather than over-the-top adjectives. It's best to avoid spammy keywords, capitals and exclamation marks.
 
Emails with a subject line including the company name and the term 'newsletter' are most likely to be viewed (60% – 80% open rates).

Conversely, subject lines including sales-speak like "Last Minute Gift" and "Valentines" are most likely destined for the spam folder (1% – 14% open rates).

Spamalot

Email marketing still faces a spam problem.

Close to three quarters of users will determine if an email is spam based on the subject line, while 21% will mark an email as spam even if they know it isn't.

Shifting sands

Having an email database means constant vigilance.

Some 17% of US internet users create a new password every six months, while one third of subscribers change their email address annually.

Bigger is better

The bigger the company, the more likely the open rate. Companies with over 50 employees see average open rates of 24.13%, compared to 21.60% for companies with between 11 – 25 employees.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment