[SMK] Social Media Knowledge


Oz opening for Google One

Hot on the heels of Google One’s transition from limited release to mainstream access in the USA, details are emerging about its Australian debut.

Drive to One

As of now, Aussie Google Drive plans are being converted to Google One subscriptions. And, Google has made an undertaking to bring One out to the broader Australian market with ‘the next few weeks’.

The new Google One brand seems intent on making its Aussie subscribers feel a bit more a part of a movement rather than just people who need more cloud storage.

They refer to subscribers as ‘members’ and say there will be ‘a team of Google experts to answer your questions’.

Wait, what’s One again?

Google One is the service that’s replacing the paid subscriptions to Google Drive: it has a heftier helpdesk commitment and allows family sharing; the notification email sent to current Australian Google Drive subscribers says that the new service will let them 'invite up to five family members to share your storage plan'.

There’s also a few distinctly Google perks, like Play credits, booking discounts and some as-yet unspecific YouTube benefits too.

For Google’s official word, sign-up for ongoing updates about One's release, or look over the promo on YouTube that gives all the basics in fifty-one seconds.

Do the extra perks make Google One a better prospect that Google Drive used to be, or does this all look like a simple rebrand?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


Leave a Comment