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Pinterest puts ads in the picture

Photo sharing platform Pinterest is shifting its focus from growth to monetisation.

Pinning hopes

Pinterest CEO Ben Silbermann recently explained in a blog post that the platform was experimenting with advertising options in search results and category feeds. 

For example, if a user searches for the Spring Racing Carnival, they may be shown items from a local fashion retailer that has pinned an outfit.

The model follows similar targeted advertising models from Facebook and Twitter.

Baby steps

To begin with Pinterest is partnering with a select group of brands that won’t be pay to participate.

The ads are said have a focus on relevance and subtlety, which means no banner or flash ads.

Maturing

Launched in 2009, Pinterest has gradually been experimenting with different advertising options. The platform recently launched Product Pins, and Business Pages.

While Pinterest hasn’t revealed official visitor stats for some time, recent estimates put Pinterest's audience at just under 47 million monthly unique visitors, and 3.8 million daily users.

Pinterest will now have to walk the fine line experience by all successful starts up at some point: balancing the user experience with the needs of advertisers.

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