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Pinterest rolls out design and discovery features

Pinterest has begun rolling out a new, cleaner design and discovery features.

Big picture

Pinterest has been trialling the new design over the past three months and is now making the update available to all users.

The changes are more tweaks than a radical redesign: the space between pins has been minimised, meaning more pins and larger images are now possible.

Discovery

Discovery has also been improved. When users view an image or video, pinned images from the same board now appear on the same screen.

Users can also now discover people with similar interests via the “people who pinned this also pinned” feature. 

Adding up

Pinterest is one of the fastest growing social networks and currently has over 48 million global users.

The platform has gradually been tinkering with its advertising offering and recently launched Business Pages for brands.

While the new design doesn't include any new features for brands, the discoverability feature could potentially be used for advertising in the future.

To learn more about the new look Pinterest visit pinterest.com and select “Preview our new look” box above the newsfeed.

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