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Pinterest ups its Search Capabilities

Pinterest is launching Pinterest Search and Lens on home feeds, in a effort to boost mobile and visual searches through the platform.

Seek and pin with more efficiency

According to Pinterest, a new search bar imbedded in the home feed will enable users to simply type in a keyword, rather then opening a separate Explore tab.

The new push for efficient searching comes from Pinterest’s goal to improve mobile browsing experience, with text searches up 40% in monthly use and 85% overall year-to-date.

Long term planning

Pinterest says that it can take up to three months for users to act on a purchase, after an initial interest with 73% of users relying on three-word searches. While 97% of all searches don’t include a brand name.

Early planning and non-brand bias could give advertisers a unique insight into consumer habits and the new search features will allow users to connect with brands in new ways.

Do you take three months to research and purchase with Pinterest? Let us know your thoughts in the comments section.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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