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Pinterest Visual Shopping: the biggest update yet?

Pinterest has been investing enormous resources into developing its search capabilities, and its efforts have started to pay off. 

Its latest innovation however, is something I believe to be revolutionary. Pinterest has a new way to search for products using the smartphone camera.

How does it work?

To discover or buy new products first go to Pinterest search, then tap the visual search button. Then point your camera at products you're interested in, and Pinterest will automatically do a visual search based on what you're seeing.

Pinterest will populate the page with a selection of related objects, and you can tap on any to get recommendations for similar items.

Enhancing the user buying experience

Pinterest is also rolling out a new ‘shopping cart’ to enhance the user buying experience.

It will allow you to add any buyable product on Pinterest to your shopping cart, which is accessible on any other platform where your account active.

ABOUT THE AUTHOR
Lucio Ribeiro, is a co-founder and lead strategist of specialised Social Media agency Online Circle Digital where he works with large and medium size brands in developing their digital marketing strategy and execution. He is considered a thought leader on digital marketing authoring articles in digital innovation and social media strategy, speaking in seminars and judging global awards.
 

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