[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Report: Influencers love Instagram the best

While fierce debates rage about which platform is the fairest of all, the proof is in the pudding. Or at least the stats.

And when it comes to Influencers, Instagram reigns supreme.

Insta-hits

The 2017 State of the Union Report from Hashoff, which surveyed 300 Influencers, revealed that a whopping 99% of respondents post to Instagram.

Facebook comes in second (67%), followed by Snapchat (51%), Twitter (43%), YouTube (30%), and Pinterest (28%).

Post to play

If you need more convincing of Instagram's dominance, 92% of respondents said Instagram is the platform they expect to be their primary focus this year, while 87% see Instagram continuing to hold their gaze in 2018.

However there is some good news for the rest of the pack. 8.5% of Influencers are expecting YouTube to be their busiest platform next year.

Influencer Lyf

Ever wondered what Influencers do in-between all those posts? Most of them work full-time.

Hashoff found just 12.3% of Influencers do so as a full-time gig, while over 35% have a full-time job. A quarter are students, 22% do it part-time, and 5.1% are home makers.

Have you used Influencers before? If so which platform did you use? Let us know in the Comments.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU