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Report: Influencers love Instagram the best

While fierce debates rage about which platform is the fairest of all, the proof is in the pudding. Or at least the stats.

And when it comes to Influencers, Instagram reigns supreme.

Insta-hits

The 2017 State of the Union Report from Hashoff, which surveyed 300 Influencers, revealed that a whopping 99% of respondents post to Instagram.

Facebook comes in second (67%), followed by Snapchat (51%), Twitter (43%), YouTube (30%), and Pinterest (28%).

Post to play

If you need more convincing of Instagram's dominance, 92% of respondents said Instagram is the platform they expect to be their primary focus this year, while 87% see Instagram continuing to hold their gaze in 2018.

However there is some good news for the rest of the pack. 8.5% of Influencers are expecting YouTube to be their busiest platform next year.

Influencer Lyf

Ever wondered what Influencers do in-between all those posts? Most of them work full-time.

Hashoff found just 12.3% of Influencers do so as a full-time gig, while over 35% have a full-time job. A quarter are students, 22% do it part-time, and 5.1% are home makers.

Have you used Influencers before? If so which platform did you use? Let us know in the Comments.
 

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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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