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RIP Facebook M

Facebook is pulling the plug on M, its virtual assistant that existed for a few years somewhere deep inside Messenger.

M to M

Facebook first launched M in beta in August 2015 – the concept was an assistant that used human workers to train and improve its AI. M could theoretically do everything from booking dinner reservations to gift recommendations.

Over time, it was expected that M's AI would improve to the point where it could be widely rolled out.

However that never happened, and after 2.5 years M only every reached some 2000 users in California.

Glass half full

Putting a positive spin on things, Facebook says it has "learned a lot" from the M experiment.

While M may might no more, Facebook is still letting brands create their own chatbots on Messenger. Let's see what they come up with next.

Do you use chatbots for your business? Let us know how in the comments.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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