IN-HOUSE COURSE

Course Subtitle

AI 2

Course Intro

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DELIVERY

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FORMAT

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DURATION

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LEVEL

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PRICING

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1. Overview: Strategic Context

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2. Overview: Course Outcomes – Heading

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3. Overview: What You’ll Learn – Heading

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4. Overview: Opportunity&Gap – Heading

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Your Instructor

James Fitzgerald, Executive Director of Programming

James Fitzgerald is the Executive Director of Programming at SMK, a specialist learning and development organisation focused on helping businesses adapt to rapidly evolving digital, social and AI-driven marketing environments.

James leads the development of SMK’s corporate education programmes across AI, social media, digital strategy, search, content, advertising, analytics and marketing transformation.

One of the most respected digital marketing educators in APAC, James has trained more than 15,000 senior marketers, communications professionals and business leaders across enterprise, government and high-growth sectors. His programmes focus on the practical and strategic implications of emerging technologies, helping organisations respond to changing customer behaviour, AI-driven discovery, platform disruption and evolving digital ecosystems.

James has delivered training and strategic education programmes for organisations including the United Nations, Air New Zealand, MYER, McDonald’s, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and numerous government departments across the APAC region.

Outline: 1. Course Overview – Heading

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How It Works: 1. How it works – Heading

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How It Works: 2. How the course can be tailored- Body Copy

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How It Works: 3. What’s Included – Heading

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Why SMK: Heading