Course Details:
DELIVERY
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FORMAT
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DURATION
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LEVEL
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PRICING
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2. Overview: Course Outcomes – Body Copy
3. Overview: What You’ll Learn – Body Copy
Outcome 1
Outcome 2
4. Overview: Opportunity&Gap – Intro Copy
Your Instructor
James Fitzgerald, Executive Director of Programming
James Fitzgerald is the Executive Director of Programming at SMK, a specialist learning and development organisation focused on helping businesses adapt to rapidly evolving digital, social and AI-driven marketing environments.
James leads the development of SMK’s corporate education programmes across AI, social media, digital strategy, search, content, advertising, analytics and marketing transformation.
One of the most respected digital marketing educators in APAC, James has trained more than 15,000 senior marketers, communications professionals and business leaders across enterprise, government and high-growth sectors. His programmes focus on the practical and strategic implications of emerging technologies, helping organisations respond to changing customer behaviour, AI-driven discovery, platform disruption and evolving digital ecosystems.
James has delivered training and strategic education programmes for organisations including the United Nations, Air New Zealand, MYER, McDonald’s, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and numerous government departments across the APAC region.
Outline: 1. Course Overview – Modules
Outcome 1
Outcome 2
Why SMK: Body Copy
Pricing: Text Entry – Body Copy