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SMK’s app of the week: TED

When it comes down to it, everything we do begins with an idea. Sometimes our own, sometimes from others.

Now the internet is wonderful for a great deal of things, and we think one of the best is TED.

Talk isn't cheap

TED (Technology, Entertainment, Design) is a non-profit organisation dedicated to spreading ideas, predominantly in the form of talks (always 18 minutes or less).

Since beginning as a  conference in 1984, TED has attracted high-profile speakers from around the globe to share their thoughts on everything from science to the environment and social issues.

Now all that wisdom can be accessed through the TED app.  

Walk and talk

The free app works with iPhone, iPad and iPhone Touch to give users access to over 1000 TED talk videos from industry leaders.

Searching for what interests you is made easier by keyword searches, while you can create playlists and mark videos to watch when you're offline.

Talks are available in 90 languages, with subtitle options, and all video talks can be streamed in high or low res depending on your connectivity.

Get inspired

Our favourite part of the app is the “Inspire Me” feature.

This lets users select the subject they want to learn more about. Simply select a topic such as “contentment”, enter how long you want to listen to the talks, and the app will curate a playlist tailored to your time and taste.

Learn more today at itunes.apple.com/au

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Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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