[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Snapchat looks to Merch for Moolah

Snapchat has launched an online store in their media section, in order to generate more e-commerce amid lacklustre profits last quarter.

Digital world to real world

The Discover section is now offering Snapchat-branded merchandise directly through the app, meaning you too can own a plush dancing hotdog.

Originally reserved for publishers including BuzzFeed, Condé Nast, and Vice, the Discover section was meant to link users to publishers with dedicated channels.

Now users can buy a $20 plushy, a $30 hat clad with fire emoji, or even a Snapchat sweatshirt for a clean $50.

Selling Snapchat swag only

Both Facebook and Instagram have already shaped themselves as online shopping destinations with a great deal of success. Snapchat however is playing off its timed video niche, encouraging users to ‘swipe up’ to purchase, before stock runs out.

With a fresh quarterly report due in the coming weeks, the new endeavour will have to wait three months to see if Snapchat users are taking the bait – or plushy dancing hotdog.

Are you inclined to purchase Snapchat merchandise, let along through the app? Give us your thoughts in the comment section below.

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Instagram Moves To Vertical Grid

Instagram Moves To Vertical Grid

Instagram has introduced a major update to its profile…

Instagram has introduced a major update to its profile…