[SMK] Social Media Knowledge


YouTube ups Transparency for Broadcasters

In its continuing push for greater transparency, YouTube is adding a notification to signify if a channel is receiving government or public funding.

More informed users

At the moment the new feature is being rolled out to US users, and is meant to give viewers stronger tools to be critical of new sources, via a new notice to appear below videos.

YouTube wants to keep growing support for news publishers with a responsible approach meant to provide the strongest content possible.

Users and publishers both have the capability to send feedback to YouTube, and there are plans to extend this feature in the future.

Better breaking news

YouTube launched “Breaking News” back in late-2017 which prominently surfaced on home pages across the site with “Top News” highlighted from quality preapproved sources.

Though in its early stages, the measures to maintain quality sources represents one of many steps YouTube will be taking in 2018 to ensure reliable content.

As users continue to consume their news online, a bit of re-education will go along way to making sure balanced reporting is what’s breaking, rather than users' patience.

Do you get your news on YouTube? What’s your opinion on the new notifications? Give us your thoughts in the comments below.

Learn with SMK through July

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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