[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Squirrel: Yahoo’s new Messaging App

Squirrel is the new messaging app from Yahoo!, targeting the group chat space.

Organised and grouped

Yahoo! has added their app to the rather crowded market for messaging options. At launch, it focuses on group chat, with users able to establish invite-only groups and manage

Yahoo! is keen to sell Squirrel's easy organisation capability, boasting that it lets you ‘keep up without getting lost in the noise’

Yahoo! nuts?

Back in 2017, HubSpot reported that messaging apps attract over 5 billion monthly active users. Facebook dominates the market with WhatsApp and Messenger. Chinese options include WeChat and QQ.

It’s no wonder Yahoo! wants in on a bit of that action. Whether they can find a profitable niche remains to be seen.

Limits and access

TechCrunch has observed that the setting up a conversation group currently requires a Yahoo login. They also got a statement from Yahoo!’s parent company confirming that conversations are currently locked to ‘invitation only’.

Squirrel is available for Android. It’s available on iOS in the US, and will probably trickle through to the Australian iTunes store shortly.

Does Yahoo!’s Squirrel have enough of an edge to pry any users from the existing dominant forces?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU