Active channel monitoring

The major boasts in the report relate to Google’s takedowns and de-listing. It’s a comms strategy designed to sure up the confidence of both advertisers and ad distributors.

Appealing to advertisers, Google’s strict assessment of pages that want to show ads resulted in around 2 million pages being blocked each month in 2017.

That peaked at 8.7 million in April, immediately after policy changes provoked by the digital downturn that became known as the ‘adpocalypse’.

At the same time, Google say they’ve been getting harsher on fake news sites, removing the right to show ads from 650 guilty sites and permanently removing 90 publishers from the ad network.

Active ad assessments

At the same time, Google say they’ve been getting tougher on ads too. Last year, they took down an incredible 3.2 billion ads for violating policies.

The main reasons for ad takedowns? Malvertising and phishing scams. It’s not the sort of thing to impact your average brand, and Google is doing good to dissociate themselves from such scat.

Now they’re scrapping ads for cryptocurrencies too. Always on the move…

Has Google done enough to rebuild brand confidence after losing a lot last year?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.