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Twitter Ads now reach logged-out users

Twitter is testing a way to deliver ads to Tweeters, even if they're logged out.

Virtual reach

Twitter explained the update in a blog post.

"Earlier this year we broadened the availability of ad syndication, so that marketers can —with a single click — expand their campaigns from Twitter to a much larger audience.

"Now, we’re taking this a step further with a test for marketers to reach the over 500 million people who visit Twitter each month to keep in touch with what’s happening without logging in."

Ad it up

At this stage Promoted Tweets and Videos will only appear on profile pages and Tweet detail pages on desktop and web.

While logged-out users may yet get as accurate targeting as their logged-in counterparts, the update may allow marketers to reach far larger audiences with their Twitter ad campaigns. 

The trial is now rolling out with select advertisers in the US, UK, Japan, and Australia.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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