[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Twitter Ads now reach logged-out users

Twitter is testing a way to deliver ads to Tweeters, even if they're logged out.

Virtual reach

Twitter explained the update in a blog post.

"Earlier this year we broadened the availability of ad syndication, so that marketers can —with a single click — expand their campaigns from Twitter to a much larger audience.

"Now, we’re taking this a step further with a test for marketers to reach the over 500 million people who visit Twitter each month to keep in touch with what’s happening without logging in."

Ad it up

At this stage Promoted Tweets and Videos will only appear on profile pages and Tweet detail pages on desktop and web.

While logged-out users may yet get as accurate targeting as their logged-in counterparts, the update may allow marketers to reach far larger audiences with their Twitter ad campaigns. 

The trial is now rolling out with select advertisers in the US, UK, Japan, and Australia.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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