[SMK] Social Media Knowledge


Twitter eyes future despite stalled growth

Twitter has unveiled its earnings results for the first quarter of 2016, and they tell a familiar story for the social network.

The American company's revenue lifted 36% year-on-year to US$595 million, below expectations, while the average monthly active users jumped just 3% year-on-year.

Mild boost not enough

Having earned US$436m in the first quarter of 2015, increased advertising revenue around the globe boosted Twitter's coffers, but not to the US$608m that was estimated. Twitter's stock dropped 13% following the earnings announcement.

Revenue in its home country totalled $390m for a 35% increase, while international revenue jumped 39% to US$204 million.

Interestingly, Twitter is more excited about its outlook than the numbers let on. If not for exchange rates shuffling, the company's international revenue would have increased by 46%.

Film the future

More and more of Twitter's 310m users are primarily mobile users – 83% – which reflects the fact that 88% of all advertising revenue was related to mobile.

Twitter remains high on video, particularly live Periscope broadcasts, noting that verified users tweeted 20% more videos than last quarter.

The company remains committed to plans that enable creators, influencers and brands to leverage its platform and mutually increase economic opportunities.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment