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DIGITAL MARKETING NEWS

Twitter eyes future despite stalled growth

Twitter has unveiled its earnings results for the first quarter of 2016, and they tell a familiar story for the social network.

The American company's revenue lifted 36% year-on-year to US$595 million, below expectations, while the average monthly active users jumped just 3% year-on-year.

Mild boost not enough

Having earned US$436m in the first quarter of 2015, increased advertising revenue around the globe boosted Twitter's coffers, but not to the US$608m that was estimated. Twitter's stock dropped 13% following the earnings announcement.

Revenue in its home country totalled $390m for a 35% increase, while international revenue jumped 39% to US$204 million.

Interestingly, Twitter is more excited about its outlook than the numbers let on. If not for exchange rates shuffling, the company's international revenue would have increased by 46%.

Film the future

More and more of Twitter's 310m users are primarily mobile users – 83% – which reflects the fact that 88% of all advertising revenue was related to mobile.

Twitter remains high on video, particularly live Periscope broadcasts, noting that verified users tweeted 20% more videos than last quarter.

The company remains committed to plans that enable creators, influencers and brands to leverage its platform and mutually increase economic opportunities.
 

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